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Startup Guides

In this series, we create guides that address some common founder questions.

Founder Inspiration

Here's stories from our founders in our after work to life's work series.

Chris Withers


"Find something that you are intrinsically passionate about to found. You have to obsess."

Paulwyn Devasundaram & Allard van Helbergen


"Once you take the plunge though, things often are not as scary as they seemed before. Humans are incredibly resilient and creative."

Anna Podolsky


"Finding the right support network is also key, as it takes grit and determination to put your dreams into action, and the support around you will hold you in good stead when facing your challenges head on."

Tim Brewer & Damian Bramanis


"Once you’ve built conviction, don’t hedge too much; life is not a dress rehearsal."

Zara Lord


"Don’t wait for the product to be perfect: get the product in your customers hands, and let them tell you what they do and don’t like."

Thinking of taking the plunge?

The most important early stage investor to win over is yourself.

There’s no magic formula to determine if you should, but there are some things to think through, sequentially and rationally, before diving in.

Here are 10 questions to ask yourself before taking that leap of faith.

10 questions to ask to build conviction in your idea

Why are you doing this?
Are you solving a real problem?
Is this a problem you will obsess over for a long, long time?
Have you built / are building / can you build something people will love?
Are signs of momentum emerging?
Can you move quickly, swiftly and make a little go a long way?
What is the size of the opportunity?
What resources do I need to build this properly?
Do you have support systems in place?
Can you rally people around your vision?

From After Work to Life’s Work

Hear from our founders first hand how they build the conviction to go all in on their idea.

Ready to dive into the deep end?

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Let's build the future together.